TKB Sales Coach Lab Program
This immersive coaching program equips sales leaders with the skills to elevate individual and team performance through powerful, practical coaching. Participants will master coaching conversations, foster sales team growth, and drive results by applying proven coaching frameworks rooted in the TKB Immersive Coaching Model (Head, Heart, Hands). The program blends strategic insight, emotional intelligence, and executional discipline to enable leaders to coach with clarity, confidence, and consistency—unlocking full sales potential across the funnel.
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Training Format
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24 Instruction Hours
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2 Hours Group Coaching
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Action Learning Plans (ALP)
Real coaching.
Real conversations.
Real results.
Learning Outcomes
(6 modules)
By the end of this program, participants will be able to:
M1
Coach-Like Sales Leadership (Foundations of Coaching)
Understand the value of coaching in sales leadership and distinguish it from mentoring and managing. Explore the sales leader’s evolving role as a coach and culture-shaper.
M2
Know Thyself, Lead Thy Team (Self-Awareness)
Enhance self-awareness and emotional intelligence to lead with authenticity. Uncover personal blind spots, communication patterns, and biases that affect coaching relationships.
M3
Experiential Coaching: Head/Heart/Hands in Sales (TKB Immersive Coaching Model)
Apply the 3H model (Head - Strategy, Heart - Drive, Hands - Action) to coach sales reps holistically. Learn to shift energy and focus inreal time using immersive techniques.
M4
Coaching the Whole Salesperson
Recognize the full context of the rep—not just their numbers. Coach across personal motivation, team dynamics, and career aspirations.
M5
High-Impact Sales Coaching Conversations
Design and lead coaching sessions using structures like GROW and C.L.O.S.E. for consistency and outcomes. Practice conversational mastery in real sales settings.
M6
Coaching for Sales Accountability and Growth
Navigate tough coaching moments: stalled deals, poor performance, resistance. Use coaching to drive forward movement, ownership, and high performance.
A curriculum designed for your team
Our training programs are facilitated by certified leadership coaches and supported by our secure and user-friendly online learning management system. It’s great fun as we engage the hands, heart and head in all aspects of our programs!
We can also customize a leadership training curriculum attuned to your needs that enables success and initiates a positive cultural shift that can take on a life of its own.